Our new colors
We are excited to introduce our newest collection featuring FULL SPARKLE. Add some pizzazz to your look with one of these vivid lacquer colors. Stand out wherever you go and feel good while you shine.
NOW it's for everyone
NOW is a gender-forward beauty line providing a top quality product to everyone. Our entire collection is vegan and cruelty free so you can look amazing and be worry-free.
Our top sellers
Unisex Nail Polish - Deep SpaceRegular price $8.30 USDRegular priceUnit price per
OKJOHNNYBOY Liquid Eye-Liner Phantom BlackRegular price $18.50 USDRegular priceUnit price per
Unisex Nail Polish - Glossy Top/Base CoatRegular price $8.30 USDRegular priceUnit price per
Unisex Nail Polish - Matte Top CoatRegular price $8.30 USDRegular priceUnit price per
Developed without any tests on animals.
Made without animal products or byproducts - look good and feel good.
Doesn’t contain the top 5 most toxic chemicals, leaving your nails looking stunning and healthy.
I created NOW to help change the stigma that make-up is only for women. NOW products are made for everyone and we will always encourage people to live an authentic life.
More about NOW
NOW President & CEO
NOH8 Campaign Founder & Creator